CLIENT: Commvault
YEAR: 2023—2025
AGENCY: John McNeil Studio
With a major brand re-positioning and product launch in 2023, Commvault’s social media strategy and content was also in need of a refresh. Social was recognized as one of the most powerful levers to tell the Commvault story. A refreshed social playbook and an ongoing social content newsroom would help reset brand perception, raise awareness of Commvault’s newest offerings, and cement the brand as the leading authority on modern data protection.
MY CONTRIBUTIONS
Storyboarding, Motion Design, Graphic Design, Branding, Content Layout, Trend Research, Template Creation, Video Editing
TEAM:
Associate Creative Directors: Mike Pearson & Jonathan Crossley
Copy Writer: Isabel Moniz
Strategist: Geranne Darbouze
Junior Designer: Gavin Dyce
Once a year, Commvault launches a social campaign called “Commvault Wrapped”, showcasing everything that Commvault achieved and accomplished during that year.
Once a year, Commvault hosts an event called “SHIFT,” presenting clients and investors with its upcoming technology, future events, and current updates.
Commvault was starting up a new podcast series under the “Continuous Campaign” umbrella and asked for two intro sequences.
Commvault Newsroom is one of the main places for Commvault to market itself to a broader audience across all social platforms. The assets produced are often cutdowns, statics, and carousels.
