Creative Growth is an organization devoted to the self-aware evolution that is every artist's journey. This year it celebrates its fiftieth anniversary as well as its first major art acquisition by a museum with an accompanying show at SF MOMA. Amidst this exciting time of change, JMS partnered with Creative Growth to undertake a thorough brand positioning sprint. We spent time with stakeholders at every level of the organization to understand the brand through their eyes from personal anecdotes to specific pain points they hoped to solve for. Our interviewing process often happened onsite, where the energy of the studio was palpable, lending a spontaneity to the conversations, and peppering our interviews with the vibrant internal culture that makes Creative Growth so unique.

MY CONTRIBUTIONS
Brand Development, Storyboarding, Motion Design, Video Editing