Hero Coffee Bar is a Chicago local Cafe owned by two hospitality-driven entrepreneurs passionate about local Chicago community service and a love for high-quality coffee.

One of their primary goals with Hero Coffee Bar is “to positively impact our communities one meaningful cup at a time.” Besides excelling as a roaster and coffee shop, Hero Coffee Bar “wants to stand out as a Chicago staple committed to making a positive impact within the charity projects [they] choose to partner with.”

The challenge with Hero Coffee Bar’s original logo is that it didn’t quite match the warm, humble, and positive influence that the brand symbolizes.