Hero Coffee Bar is a Chicago local Cafe owned by two hospitality-driven entrepreneurs passionate about local Chicago community service and a love for high-quality coffee.

One of their primary goals with Hero Coffee Bar is “to positively impact our communities one meaningful cup at a time.” Besides excelling as a roaster and coffee shop, Hero Coffee Bar “wants to stand out as a Chicago staple committed to making a positive impact within the charity projects they choose to partner with.”

The challenge with Hero Coffee Bar’s original logo is that it didn’t quite match the warm, humble, and positive influence that the brand symbolizes.